Hey gang, I’m going to keep the current shirt up for another week. Considering the inspiration behind it and the fact that the SEC filed civil charges of securities fraud against Goldman Sachs on Friday, it seems like a good idea. I’d also like an excuse to call attention to that news story here, because it was mostly reported by mainstream media in the Friday news dump.
Also, we went to a new fixed pricing structure ($29/shirt with free shipping worldwide) and there was a lot of pissing and moaning about it. There was also some positive reception, too. So I want to explain something really quickly…
The new pricing model is better for more people.
In the past with our variable pricing model, shirt #24 would be priced at $29 when you include shipping. So that means that only #’s below 24 were cheaper than they are now. Our bargain-hunters loved us for the chance of getting a $1 shirt that we no longer offer, but the trade off is offering more shirts at cheaper prices to our customers who dig what we’re doing here. And they can get the numbers they want. (It would actually be #19 for international shipping addresses, which better illustrates my point, but those are only about 15% or our orders.)
As we grow, we hope to offer 100 affordable chances at being part of something truly unique and to continue to offer the personal customer service that is possible with a small customer base. Low-quantity runs are less cost effective, but we feel the value of exclusivity for the purchaser is worth it to some. This is all not mention that our quality is better than most.
So that’s the deal. I know we won’t be bringing everyone from before along with us, and that’s OK. This will be a good thing for more customers in the long run.






