“Shopping turned on its head” isn’t just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.
Emphasis is mine. I’m a pretty lukewarm GAP fan, but I like seeing them take something as tired as “Shopping turned on its head” and making it seem fresh with a real commitment to the campaign. Checkout some pictures at Design Fetish.