One premium
limited edition
numbered t-shirt
almost weekly.

…will launch in the next few months as the ultimate color authority, aiming to be the “Nielsen for all things color.”

Backstory via Techcrunch.

COLOURlovers has always been fantastic. This is great news. I’m excited to see what sort of things CHROMAom brings to market (other than weirdly capitalized branding.) The current placeholder site up at CHROMAom.com certainly whets the appetite with this welcoming statement:

Color enlightenment can not be given to you. It can only be discovered on your own. With the right tools, inspiration and guidance this can be a creative and enjoyable journey. We’re here to help you reach your color enlightenment.

Client: “The blue isn’t right.”

Me: “What PMS color are we trying to match?”

Client: “Oh, you know, the color of the Texas sky around daybreak.”

My new favorite tumblr blog: Clients from Hell

Here’s a problem I see: No one wants to look like they’re trying. That’s fine unless you’re like me and trying is the only way you ever learn anything. The more you try, even if you fail, the better you will get at something. This mentality keeps people out of the gym, out of interviews out of love and out of business.

Don’t let it happen to you. Now is a particularly good time to try most anything, in fact. The sheep are terrified, and resources are cheap.